Our Story قصتنا

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On an August day in New York City in 2003, Rae Joseph, a young lady from Saudi Arabia, was enjoying the retail therapy experience on New York City’s 5th Avenue with her sisters, Ruba and Raghad. Trying to escape the heat, they went into a cafe and sat to chat and take a break. On the table next to them was a sharply dressed older gentlemen sitting by himself. Hearing their conversation about what they had bought earlier, the gentleman said hi and introduced himself as Jack, the owner of a private vintage showroom on the second floor of the building where the cafe was at. They started talking, Jack was telling them about his showroom and explaining the concept of vintage fashion, a concept they knew very little about at the time. He offered to take them to his showroom and promised that they will find pieces better than anything they saw earlier in their day. Mesmerized with what he said, Rae and her sisters immediately agreed.

Walking into Jack’s showroom, Rae was completely taken by the beauty of what she saw. The space was filled with pieces like nothing she had seen before. Fashion treasures by Valentino, Yves Saint Laurent, Christian Dior, Chanel, you name it, Jack had it! It was like walking into another dimension of chicness and ultimate glamour. This was the exact moment Rae fell in love with vintage fashion. You can say the rest was history. From that day onward Rae made it a point to visit Jack at least twice a year.

Although Rae’s professional career took her in a different direction as a business attorney in New York and Saudi Arabia, Vintage fashion was always her real passion and the pursuit of vintage beauty took her all over the world. Noticing the exquisite pieces she wore, Rae’s friends started asking her to purchase vintage pieces for them, and she did for a number of years. But finally, after nearly Fifteen years of her first encounter with vintage fashion at Jack’s showroom, Rae decided to bring the exquisite world of vintage fashion to Saudi Arabia and the Gulf area by establishing the region’s first local vintage fashion house, 1954.